Why do we need design-thinking workshops?
It helps the business to put on the customers' shoes. By mapping out customer journeys, it reveals opportunities from the customers' point of view and allows business needs to incorporate with user needs.
It's an efficient tool for stakeholder alignment. By bringing different stakeholders together and focusing on the same topic, decisions can be made in a more collaborative way.
Case Studies
Digital Roadmap Planning Workshop
For a leading investment company
Our client is one of the world-class investment companies. In Hong Kong, they offer fund management and MPF services to customers in Hong Kong. The client expects to improve their digital services, discover opportunities and investigate the ideas for their digital roadmap planning through this workshop.
The workshop lasted for 4 hours and involves 5 departments from the client side. It includes 4 main sessions: Understand business pain points; Align business focus on the user segment, map out a user journey, ideate potential solutions. The outcome includes a detailed report and several solutions to be included into the client’s digital roadmap.
Candice acted as one of the core members to prepare and organise the workshop. Apart from this workshop, she also works as an UX lead for 3 other projects for this client.
Digital Channel Opportunity Discovery
For a chain theme park
Our client is the leading China travel-focused group that owns multiple theme parks, hotels and real estates. As one of the goals during their digital transformation, they would like to explore opportunities from the customer perspectives, and enhance their online and offline services.
I worked as a facilitator during the workshop and helped host the customer journey mapping session. During this session, the facilitators needs to help the client to define the customer type, and map out the end-to-end journey to identify the pain points, possible solutions, what type of data that they could possibly collect and how to make use of the data to facilitate the growth of the business.
Virtual Design-thinking Workshop
For an insurance company’s mobile app revamp project
The client is a global leading insurance company who’s kicking start their mobile app revamp project. During the discovery phase, Candice helped to plan and host the virtual design-thinking workshop, where stakeholders from different departments were gathered together to align their visions, share insights & ideas, and most importantly, identify the business needs & frustrations for further prioritisation purpose.
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