About the project
Strategy; Roadmap; Design thinking workshop; User research; Concept development; Journey map
Background
As one of the leading life & health insurance companies in the Asia Pacific, the client was looking for a roadmap & holistic solution pack in order to create a cohesive health service experience.
The project objectives include:
Uncover opportunities with solid research data support
Create a blueprint that contains both actionable recommendations & future-proof concepts
Get market stakeholder buy-in during the discovery processes
Role & Responsibilities
Working closely with 4 key Asia markets, Candice and her team conducted research activities in the local markets with customers, agents as well as medical providers. Candice is mainly in charge of identifying market practices based on business vision, rapidly creating screen-level concepts & building prototypes, and iterating concepts through user testings.
The Design Journey
cO-CREATE WITH STAKEHOLDERS
We hosted stakeholder workshops to understand business priorities & concerns. The insights gathered from those workshops were used for the roadmap planning.
Rapid Concept creation & prototyping
We worked closely with the research team to bring design concepts to life.
Concept validation WITH USERS
We conducted guerrilla testings regularly to gather insights for the design concepts.
Design deliverable highlights
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