About the project

Wireframing; Prototyping; Interaction design; Usability Testing; Adobe experience manager; Design management

Background

Manulife announced its rebranding in 2019. They aim to utilize the unified presence to provide customers and intermediaries with a more consistent, seamless entry into its various investment-management businesses.

The public website revamp is considered a key element of the transformation. The business aimed at building a regional template that can be adopted & reused across Manulife markets.

Project objectives include:

  • Create a new look & feel for the website that can represent a coherent brand image

  • Create universal components & templates that can be adopted by digital marketing teams across different markets

  • Build a connected design system


Roles & Responsibilities

Candice and her team joined the project as a vendor. They work together with Manulife’s internal designers to craft & define the website experience.

Her contributions include:

  • Manage a team of 6 designers with 2 project streams, conduct resource & timeline planning

  • Manage stakeholders & connect

  • Workflow enhancement

  • Design delivery

The Design Journey

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T

imeline & Resource Planning

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Candice leverages co-design methodologies to conduct project planning to align different stakeholders

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Feature prioritisation & Flow design

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Using low-fidelity tool to define screen flow & design focuses

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Concept ideation

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Conduct design jams to generate ideas for design challenges.

Design delivery

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Produce designs & using online collaboration tool for communication & design reviews.

Project deliverables highlights

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