- LIFESTYLE APP FOR AN INSURANCE COMPNAY -
PROJECT Overview
As a sign of how tech is changing the insurance industry and companies are moving from health protection to health promotion, The client has launched an innovative app that engages with their brand and rewards customers for healthy living in 2015.
Being one of the main User Experience Designers in this project, Candice joined the team from phase 2 and was asked to provide an enjoyable and playful experience for the target audiences. The design processes include wireframe design, prototyping, and user testing.
KEY CHALLENGES
Performance to be improved
The first release of the application launched with some performance issues. The client expected us to work closely with the IT team to test the application, find bugs and provide solutions to enhance the experience.
Lack of user engagement
The first release was only working as a tracking tool, it doesn’t provide any user engagement functions. However, the client expects the application to provide a more engaging experience that will trigger users to interact with the application more often.
Limited wearable device options
The first release only allowed users to connect 2 wearable devices, which limited the users’ options in terms of devices. The client expects the platform to be open to more wearable devices.
THE JOURNEY OF DESIGN
1. Define problemS & objectives
2.
IDEATE SOLUTIONS
3. rEFINE ia & Key Task FlowS
4. wIREFRAMING & PROTOTYPING
5. CONDUCT USER TESTINgs
6. DESIGN ITERATION
THE FRUITFUL OUTCOMES
Sliver Award, Best Use Of Apps, MARKies Awards 2016
Apr 2016 / MARKies Awards, Marketing Magazine
Driven by research showing that young, tech-savvy people in Hong Kong want their insurance “to work for them,” the ManulifeMOVE app harnesses the power of digital and wearable technology. Co-designed and developed by HeathWallace, the app motivates consumers to adopt healthy habits and sustain their lifestyle behaviors in a personalized, appealing way.
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