campaign matching platform for a social entrepreneur
Launchpilots is a social entrepreneur that helps connecting brands & agencies partner with targeted student communities to mobilize social engagements and user activations, in exchange for sponsorship of their projects and events. What they expected from Heathwallace team was to assist them to form their web design strategy based on business objectives and target users’ real needs.
Before the project kicking off, our team had a couple of discussions with Launchpilots’ stakeholders to define the scope of our project. Due to the issue of time restriction, we agreed to focus on researching and uncovering the existing and potential usability issues. Based on understanding of those issues, Heathwallace team would suggest a practical solution and guidance of prospective refining approaches.
The first phase of our design processes including heuristic review, stakeholder interview, user interview & questionnaire, persona and user journey map. The findings from the first phase reflected in our second phase, in which information architecture, wireframe and visual templates were included. The third phase is evaluation, which means bringing our designs into testing and improve them in the Iteration phase. There should be a few rounds of evaluation and iteration before launching the website.
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